好学英文网序：广告是文化传播相当重要的途径，但是一些虚假性广告也严重损害了人民的利益．我们应该如何来看待广告的利和弊呢？

Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
当今社会有很多虚假广告出现。他们给社会带来了种种危害。总得来说，这些虚假广告的危害包括如下几点：

First, they exaggerate（重点词汇意思是夸大） the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
首先，他们的产品广告（AD:好学英文网-有翻译的好学英文网）过分夸大功效并误导消费者。其次，一些广告包含色情内容，给消费者带来精神危害。第三点，他们严重影响了商业信誉，因为商店在销售这些东西的时候，会严重影响其在消费者心目中的地位，消费者甚至会认为这些商店是广告商的合谋者（conspirator 同伙）。hxw.red

Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in.
就我个人而言，我对此类广告一向都是很警惕的，所以我不会陷入其中。然而，一些人是很容易受骗的，他们很容易陷入广告骗局。

Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests.
因此，我建议，（国家）针对虚假广告应该出台更为有效的措施，来保护消费者的正常权益。

First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
首先，所有的广告在投放之前，都必须经过相关部门严格审查。此外，对于传播非法广告的人，必须给予严厉的惩罚。

In conclusion, false advertisements must be eliminated in our society。
只有这样，虚假广告在我们这个社会才会得到控制。

hxw.red