Nowadays, with the development of science and technology, fakes appear widely onthe market, they range from medicines, 3C products to cooking oil etc. Moreserious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.

如今，随着科技的发展，假货在市场上随处可见，假货已经延伸到药物，3c产品等，更严重的是这些假货还进入电视广告领域，完全进入人们生活。

Bad commercialadvertisements will undoubtedly take large numbers of side-effect and harm to consumers.If audiences believe thefalse advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful toconsumers, as well as the whole society, it break the market order, reduce thecredibility of the real business ,make these kinds of product stay away frompeople’s trust.

这些广告毫无疑问的给消费者带来很大的负面影响和危害。观众相信电视上的虚假广告，去购买这些产品，不仅会人们财产受到损害，更危害他们身体健康。另外虚假广告不仅给消费者带来伤害，还影响了整个社会。它打破市场秩序，令真货商家信誉受损，让老百姓对该商品信任度降低。

In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, andprohibit the emergence of the harmful advertisement. For the audience, they shouldstrengthen the discrimination ability of the false goods, and would not becheated by the fake television advertising as the cheap price and convenience.

对政府而言，他们应该尽快出台政策和采取措施，对播放不良广告的电视台采取罚钱的处置，对贩卖假货的不良厂家处于刑事处罚，以禁止这些有害广告的出现。对观众来说，应加强对虚假广告的辨别能力，不能因为贪图便宜和方便，受电视的广告蒙蔽。

To sum up, we need to work together to makethe false advertisement disappeared in our lives. For me, I will not buy thefake goods, and will report them at the first time. It is time for me topractice what my preaches about cracking down on fake goods.