Students’ Pursuit for Famous Brands

Nowadays many college students like to pursue famous brands. From clothes to mobile phones, even study articles like electronic dictionaries and pens, they are inclined to buy famous brands. Moreover, many students from poor families begin to follow this consumption trend as well. This phenomenon has aroused wide attention.

The following reasons can account for college students’ preference for famous brands. Above all, in many college students’ eyes, a famous brand is a symbol of sophistication and taste. They expect others to admire their high class and good taste. What’s more, in modern society, famous brands to some extent are equal to fashion, which has a great attraction to young college students. Besides, parents’ spoiling their children helps form their bad consumption habit.

As far as I am concerned, it is irrational for college students to pursue famous brands. After all, most of famous brands are far beyond their consumption ability. Besides, it is not famous brands but a person’s noble character that really makes him high class. Therefore, college students should attach more importance to cultivating a good character rather than pursuing famous brands.

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