Despite its relative isolation and untillable terrain, Iceland has one of the highest standards of living in the world (with sky-high prices to match). Tourists began to flock there in the 1990s, realizing that it's actually a destination in its own right rather than just a long layover on connecting Icelandair flights.
Icelanders, like many islanders, are self-confident and reserved, but once you break the ice, so to speak, they are among the friendliest in the world. Of course, they, too, have their extremes. Although weeknights in Reykjavik, the capital city, are usually quite sedate, the wee hours during the weekends (particularly Friday nights) can get downright raucous as stylishly dressed young people observe a rowdy party-on-the-streets ritual known as the runtur, or circuit.
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