摘要:明智的消费(Intelligent Consumerism)…
Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation.
They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? Is this product more expensive than it should be because it has a famous name? With the answers to these questions, consumers can make a wise choice.
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有些人赞成过度消费的理念。他们指出一个事实,即中国经济的快速发展,物质丰富了普通中国人的生活,并在同一时间的增加我们的要求作为消费…